ISA Costcustody plus dealing, not the headline rate

Barclays Smart Investor: what the ISA actually costs

Barclays Smart Investor is the cheapest platform here at £1,000 in funds, £2,000 in funds, £5,000 in funds, £10,000 in funds, £20,000 in funds, £30,000 in funds and others.

Shares and etfs

PotA year% of potRank
£1,000£72.007.20%7 of 12
£2,000£72.003.60%7 of 12
£5,000£72.001.44%6 of 12
£10,000£72.000.72%6 of 12
£20,000£72.000.36%6 of 12
£30,000£72.000.24%6 of 12
£50,000£72.000.14%6 of 12
£75,000£72.000.10%6 of 12
£100,000£72.000.07%6 of 12
£150,000£72.000.05%6 of 12
£200,000£72.000.04%6 of 12
£250,000£72.000.03%6 of 12
£500,000£72.000.01%6 of 12

Funds

PotA year% of potRank
£1,000£0.000.00%1 of 9
£2,000£0.000.00%1 of 9
£5,000£0.000.00%1 of 9
£10,000£0.000.00%1 of 9
£20,000£0.000.00%1 of 9
£30,000£0.000.00%1 of 9
£50,000£0.000.00%1 of 9
£75,000£0.000.00%1 of 9
£100,000£0.000.00%1 of 9
£150,000£0.000.00%1 of 9
£200,000£0.000.00%1 of 9
£250,000£0.000.00%1 of 9
£500,000£0.000.00%1 of 7

Every figure assumes 12 trades a year of £1,000 each, inside a stocks and shares ISA. It excludes Stamp duty at 0.5% on UK share purchases, the £1 PTM levy on orders over £10,000, fund manager charges (the OCF), and any foreign-exchange fee — every one of those is charged by someone other than the platform and is the same wherever you hold the money.

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What Barclays Smart Investor publishes, word for word

Platform fee£0 — the monthly customer fee has been removed on all investment accounts
Uk share dealing£6 per trade online, £25 by telephone; regular investing free
Fund dealing£0
Fx fee1% on the first £5,000, 0.75% on the next £5,000, 0.50% on the next £15,000, 0.25% to £250,000, 0.10% above, plus a 0.03% international brokerage charge

Where this platform wins

Charges read 19 August 2026 from Barclays Smart Investor's own pricing page. Rebranded to Direct Investing in May 2026 and dropped the monthly customer fee entirely — a significant change that makes it one of the few percentage-free platforms for self-directed investors. Interest is paid on uninvested cash. Re-read 19 Aug 2026: 'No customer fee* on all investment accounts', 'Buying or selling funds Free', 'Buying or selling shares £6 per trade'. The tiered percentages on the same page (1% / 0.75% / 0.5% / 0.25% / 0.1%) are the foreign-exchange fee on international shares, not a custody or fund charge — worth saying because they read like one.

Charges read 19 August 2026 from each platform's own pricing page. Platforms reprice with little notice, and nothing here is advice — it is arithmetic on published charges.